Curbco /// Content Marketing
Proposal for Scope of Work and Ideas by Kennedy Picture Co
Content Creation
An embeddable GIF image that auto plays and loops.
High quality before and after.
I would work with your team to best coordinate times to create and curate content (photo and video). This includes simple before and after and general content. This content is versatile and can be used standalone, as part of a series, or b-roll on longer form videos.
Whether with drone footage, detail shots, or anything in between, we will communicate the craftsmanship, company culture, and community commitment that sets Curbco apart.
Additionally, longer form content (web blogs/articles) will take research and intention to craft and be a great asset to web traffic and establishing expertise.
Other ideas for content could be:
Client testimonials
Content of various services provided
Seasonal reminders
Jim talking about trees. Seriously, I could listen to Jim talk about trees and landscaping all day. Knows his stuff.
This could be a fun series of Jim (or someone) talking about different seasonal tips for landscaping, upkeep, or fun facts about various plants/trees/etc.
Before and After
Web Build
Creating a hub of information, news, and expertise.
We’ll build a website that is dynamic, responsive, and clearly communicates the range of work Curbco encompasses.
A better “above the fold” to capture range of services
Updated pictures
SEO
Analytics
Other Thoughts / Ideas
Curbco Story Brand Video
Hearing from Curbco leaders about the vision and mission of the company and their work and investment in the community. We would use footage, past and present, to overlay over the interviews to drive the story home. This is a video that could potentially be spliced and used in a variety of posts. Below are some examples of a multi-camera interview and a story brand video of Chatham House.
Chatham House - Story Brand Video
First Presbyterian Church of Flint - Multi-Camera Interview
Range of Services Video
By creating a video highlighting all of the services Curbco provides, we will have a great resource for web and socials, as well as a great baseline of content to use when talking about specific services. Below are some examples of highlights or visual tours with motion text.